SCREENX transforms the way guests experience films by taking key scenes beyond the main screen onto the side walls, expanding out into a 270-degree panoramic view that will make cinematic moments hit even harder.
Using multiple projectors, it blends a seamless image that fills the viewer’s peripheral vision, placing audiences in the centre of the story for a truly immersive cinematic experience. Key features of SCREENX at HOYTS include:
• Panoramic 270-degree visuals that extend the movie onto the auditorium’s left and right walls during scenes that require the audience’s full immersion.
• Exclusive visual elements produced in close collaboration with directors, filmmakers and studios.
• High-quality surround sound for complete sensory immersion.
HOYTS Group CEO & President Damian Keogh said the launch marks another major step in the company’s commitment to innovation, quality and outstanding guest experiences.
“Today’s moviegoers want more than just a film, they want an immersive experience that transports them into the story,” Damian said.
“Whether it’s the spectacle of a blockbuster, the thrill of a horror, or the joy of a family favourite, SCREENX offers an entirely new way to connect with the movie. Our guests will feel fully immersed as the action extends beyond the main screen.”
CJ 4DPLEX America President & CEO Don Savant said the company is thrilled to collaborate with HOYTS Cinemas to introduce their very first SCREENX auditoriums.
“A film is no longer bound to the main screen as stories grow beyond the frame of a traditional cinema. Together, this partnership will redefine the on-screen spectacle for HOYTS’ guests, bringing the world’s first multi-projection cinematic experience to more audiences worldwide,” Don said.
Blacktown already features Xtremescreen, D-BOX Motion Recliners and Daybeds.
Hoyts has 60 locations across Australia and New Zealand.
