While Lids is no secret to sports fans and fashionistas that have travelled through the US, the brand is calling Australia home with five headwear stores opening in Victoria and New South Wales throughout August and September.
Lids is the undisputed world’s leading retailer that specialises in officially licenced and branded headwear and will change the game for fashion headwear accessibility in Australia.
Each year the brand sells more than 30 million hats to passionate sports fans and lovers of on field and sports fashion looks.
As a first of its kind to land on Australian soil, Lids will bring to Australia the largest selection of the headwear and jerseys, exclusive to Lids.
Collector kicks, sports jerseys, footwear and caps, continue to make their mark with their fashionable fanbase.
The cap culture, led by hip hop artists, youth culture and street style, exuberates exclusivity and rarity in the fashion world.
The debut Lids stores key locations include Westfield Geelong, Victoria; Macquarie Centre, NSW; Westpoint Blacktown, NSW; Emporium Melbourne, Victoria; and Westfield Parramatta, NSW - with several more to come before the end of this year.
